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GREAT WALL MOTORS’ YONGCHUAN FACTORY IN CHONGQING PUT INTO PRODUCTION, RADIATING THE SOUTHWEST AND AIMING GLOBALLY
2019 is a crucial year for the globalization of Great Wall Motors. Since
the beginning of the year Great Wall Motors has taken measures for its globalization.
In January, Great Wall Motors’ HAVAL Brand put forward the “5-2-1 Globalization
Strategy”. In April, Wei Jianjun, Chairman of Great Wall Motors, was invited to
attend The Second Belt and Road Forum for International Cooperation CEO
Conference to explore more possibilities for Chinese automobile enterprises to
“go global”. In June, Great Wall Motors' Tula Factory in Russia, the first
overseas full process vehicle manufacturing factory built by Chinese automobile
brands, was completed and put into production. Now, Great Wall Motors will make
another achievement of its globalization.
Great Wall Motors' Yongchuan Factory in Chongqing will be completed and
put into production by the end of August. Yongchuan Factory in Chongqing is the
fifth full process vehicle manufacturing base of Great Wall Motors in the world.
The global production layout of Great Wall Motors will be achieved and the
“globalization strategy” of Great Wall Motors is further supported with
Yongchuan Factory in Chongqing, the manufacturing bases that have been put into
production such as Baoding Factory, Xushui Factory, Tianjin Factory and Tula
Factory in Russia, and those that are under construction such as Zhangjiagang
Factory, Rizhao Factory, Pinghu Factory and Taizhou Factory, as well as several
KD factories of Great Wall Motors along the “Belt and Road”.
|Date: 22 Jan 2020
||Author Type: Press Release
|Author: Haval South Africa
|Source: Haval South Africa
Great Wall Motor Company Limited
Meanwhile, the first product of Great Wall Motors’ new P Series Pickup
which is a new brand under Great Wall Pickup will also be launched. As a global
pickup brand, Great Wall Motors’ new P Series Pickup is a new generation of
pickups around the world, reshaping the global pickup landcsape and competing
head-on with Toyota, Ford and other international mainstream pickup brands,
aiming at the world’s Top Three.
Why did the fifth full process vehicle manufacturing base of Great Wall
Motors in the world settle in Chongqing?
For an automobile enterprise, when setting up a factory, it should not
only consider the economic environment and geographical location of the city,
but also evaluate whether the city's comprehensive service capacity can match
the development demands of the automobile industry and the enterprise itself.
Chongqing is undoubtedly one of the ideal choices.
This year marks the 20th anniversary of the “West China Development”
strategy. Over the past 20 years, a high-level layout of expansion has been established
in West China, presenting one of the most significant changes in China's
regional economic pattern. In particular, the Chengdu-Chongqing urban
agglomeration has achieved unprecedented development. Meanwhile, as an
important automobile industry base in China, Chongqing enjoys a strong
industrial atmosphere, complete industrial facilities and obvious advantages in
transportation and logistics which further promotes Great Wall Motors to set up
a factory in Chongqing.
Chongqing, an important automobile
industry base in China
In addition, setting up a factory in Chongqing is an important measure for
Great Wall Motors to take active part in and integrate into the “Belt and Road”
construction and drive the regional economic development. Eastward, it can
follow the Yangtze River waterway to run through the Yangtze River Economic
Belt. Southward, it can take advantage of the Pan-Asian Railway to cover the
entire Southeast Asian market. Westward, it can take advantage of the Chongqing-Xinjiang-Europe
International Railway to radiate the vast northwest region and rejuvenate the
Great Wall Motors’ global production
With the completion and commissioning of Great Wall Motors’ Yongchuan
Factory in Chongqing, Great Wall Motors will form a more competitive global
research, production and marketing system. So far, Great Wall Motors has formed
a R&D pattern covering 10 regions in 7 countries globally and established
marketing networks in more than 60 countries, covering overseas markets in
central and Eastern Europe, Asia Pacific and Africa. Great Wall Motors has
planned 9 manufacturing bases such as Baoding Factory, Xushui Factory, Tianjin
Factory, Yongchuan Factory in Chongqing, Zhangjiagang Factory in Jiangsu,
Rizhao Factory in Shandong, Pinghu Factory in Zhejiang, Taizhou Factory in
Jiangsu and Tula Factory in Russia, as well as 5 KD factories, forming a “9+5”
global production system.
Aerial view of Great Wall Motors’
Yongchuan Factory in Chongqing
More importantly, the Sichuan-Chongqing Economic Zone, represented by
Chongqing, is also one of the most important sales areas of products of Great
Wall Motors. Setting up factory in Chongqing will not only bring Great Wall
Motors closer to the market, but also inject new vitality into the Chongqing
automobile market by combining the efforts of both sides. In addition, Great
Wall Motors will actively take social responsibilities in tax payment, poverty
alleviation and employment promotion to boost economic development in
Led by the P Series Pickup, Great Wall Motors accelerates its
As an important project in the global production layout of Great Wall
Motors, Yongchuan Factory in Chongqing, after its completion and commissioning,
will become the fifth full process vehicle manufacturing base of Great Wall
Motors in the world and the first vehicle manufacturing base in South China
representing the top level of Chinese automobile and even Made in China.
It is worth mentioning that Great Wall Motors’ new P Series Pickup will be
launched with mass production on the same day as the completion and
commissioning of Yongchuan Factory in Chongqing. There are three models,
respectively commercial pickup, passenger pickup and cross-country pickup. The
birth of P series pickup indicates that Great Wall Pickup is accelerating its globalization,
opening the era of passenger pickup, leading the pickup culture with Chinese
characteristics and becoming one of the world's top three pickup brands.
Great Wall Motors’ new P Series
On August 18, Great Wall Motors’ new P Series Pickup officially launched
its pre-sale. As the first product in the era of 3.0 multi-purpose passenger
pickup, the P Series Pickup is characterized with the“Five-Centered New
Ecology”, namely in terms of passenger, intelligence, network, customization
and cleanness. In addition, as the first product launched by the new exclusive
P71 platform, P Series will be safer, more comfortable, lighter and more versatile.
Now, at the historical starting point of global competition, Great Wall
Motors is steadily advancing its globalization journey from a global production
layout to global products. With world-class intelligent manufacturing
capabilities, Great Wall Motors will not only promote the transformation and
upgrading of Made in China, but also have the confidence and strength to stand
out when competing with international mainstream automobile enterprises.