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HAVAL JOLION MAKES A DEBUT IN SOUTH AMERICA ENCHANTING THE WHOLE SOUTHERNMOST COUNTRY

Date: 21 May 2021 Author Type: Press Release
Author: Haval Global
Source: Haval Global
On May 11, under the theme of "Born for Overturn", HAVAL JOLION was formally launched in Chile, the southernmost country. Immediately after the launch for the first time in South America, HAVAL JOLION was presold out within 24h, setting up a brand-new quickest sales record!

On May 11, under the theme of "Born for Overturn", HAVAL JOLION was formally launched in Chile, the southernmost country. Immediately after the launch for the first time in South America, HAVAL JOLION was presold out within 24h, setting up a brand-new quickest sales record! GWM entered Chile in 2006 to become the first Chinese automobile enterprise stationed in Chile. Having worked hard in the past 15 years, the Company will make more brilliant achievements with a strong debut of HAVAL JOLION!

The Chilean automobile market has been attracting global automobile brands to compete in entering it, with its advantage of zero tariff. The SUV field is what the local automobile brands have been focusing on long in their fierce competition, and more than 100 models of over fifty brands are involved in this competition. As a strong SUV brand under GWM, HAVAL has been presented with the "Effie Channel Marketing Award" and the "SUV of the Year" Award in Chile. From outstanding products to intelligent technologies, HAVAL has been building its reputation with public praise from customers. In 2021, HAVAL Brand started a new journey in South America. HAVAL JOLION has led a new tide in the industry with fashionable design and allocation of science and technology, and like a rising storm, it will definitely lead HAVAL to make breakthroughs.

On May 11, under the theme of "Born for Overturn", HAVAL formally started the HAVAL JOLION Online Media Promotion Meeting in San Diego, the capital of Chile, to present online the fashionable appearance, comfortable interiors and extraordinary technologies of HAVAL JOLION. By organizing leading media to conduct focused promotion, GWM integrated online extremely popular IP resources to foreshadow the hot presales of JOLION. Thereafter, HAVAL JOLION demonstrated its remarkable strength with an extremely high presales speed, bringing the most fashionable and cool automobile life to the local customers.

Unexpected JOLION Speed
HAVAL planned to continually conduct the presales from May 12 to 24, but within less than 24h, 75 HAVAL JOLION models were all sold out, breaking the highest sales record made by GWM in Chile before. Christian, Marketing Director of Delco Group, a dealer of GWM, said excitedly: "We are very happy to see that JOLION has broken the highest presales record of HAVAL and even the whole SUV market. The success of HAVAL JOLION has encouraged us greatly, and just as its launch theme, HAVAL JOLION will definitely create a new situation in the SUV field." Like the old saying "love it at the first sight", HAVAL JOLION has conquered lots of customers with its appearance and strength, adding a red-letter day to its journey in South America.

Ceaseless Play, More Expectations
To continuously create the launch popularity of HAVAL JOLION, based on the product themes of youth and fashion, a "the most JOY spokesperson" mass-election activity was initiated on the day of the launch of HAVAL JOLION to attract fans to upload creative video footages, and the new generation spokesperson of HAVAL JOLION was selected by voting to start an unforgettable journey together.

Meanwhile, the Chilean HAVAL dealer will hold the first HAVAL JOLION Car Fan Meeting in June and create the first car owner carnival activity by online live broadcasting on Facebook, where fans can have a close contact with HAVAL JOLION at all the angles, questions will be answered on site, and a new mode of online car seeing will be provided.

Moreover, the online marketing activity of HAVAL JOLION was themed by "JOY LIFE ON", fully interpreting the optimistic and positive living attitude advocated by HAVAL JOLION, and advocating that the new generation youth should "actively conduct creation, and not only consume happiness, but transform happy life into productive force and be the fate ruler." The theme of the HAVAL JOLION marketing activity has responded to the psychological needs of the current social youth, and is bound to enter the young generation's mind to generate a long-lasting brand attractiveness.

Antonio, HAVAL Brand Manager in Delco, Chile, indicated that the quality of GWM products has been highly recognized by consumers since they entered Chile in 2006. This time, HAVAL JOLION embarked on a journey to the top in Chile. Just as expected by customers for the past 15 years, its sales volume will further increase! The successful launch of JOLION in Chile is bound to stimulate other markets in South America, triumphantly resulting in a new breakthrough of HAVAL in South America.
 
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